This week, as part of our step by step series looking at specific elements of Locayta Freestyle Merchandising®, we’re taking an in-depth look at Locayta Brand Adjacency. We’ll be considering the overall benefits, implications and practicality of implementation of Locayta Brand Adjacency for online retailers.
If you’re looking for a quick run-down of the top ten fast action solutions you can implement to optimize your online platform, you’ve come to the right place. Today we’ve got tips to help you increase sales and conversion rates through your eCommerce site.
Not only has the internet transformed our ability to stay in touch across the world, it’s revolutionised our ability to do business too. No more so than in ecommerce, where we see emerging markets booming. View full article »
This week we’re taking a look at Locayta Visual Merchandising, and in particular Locayta Product Sequencing.
With ecommerce booming and consumer demand for multi-channel services growing day on day, SMBs need to be in the digital space to compete. Surprisingly though, 51% of businesses still don’t have a website and are missing out on the benefits of integrating ecommerce for their own profitable ends.
For this week’s step by step series looking at specific elements of Locayta Freestyle Merchandising®, we’re reviewing Locayta Shop Window and considering the benefits, implications and practicality of implementation for online retailers.
There’s no denying that 2012 is set to be a big year for Britain. With the Queen’s Jubilee and the 2012 Olympics all happening within a few months, all eyes are on the UK right now. That’s why we’re pleased to be working with The British Museum Company. Serving a global audience of tourists, enthusiasts and experts, it’s safe to say that the efficiency of their eCommerce platform has never been more important.
Recently we reported on the ecommerce boom that was encouraged by a bout of glorious sunshine during the early Spring months. Now, at the beginning of May, growth seems to be slowing in Britain’s ecommerce market. Internet Retailing reports that sales were up by just 9% during the wettest April since records began. Granted, this is still healthy growth, but not compared to the 14% experienced across the same period last year.
In online retail, it’s essential to stay on top of the ever changing nature of our industry. We’ve all seen the rapid growth that eCommerce has experienced over the past few years, so it’s only wise to keep your eye on the ball when it comes to new up-coming developments, releases and technologies in our rapidly advancing world. Along with them, technological developments bring huge commercial opportunities which cannot be ignored.
As we started last week here and here, this is the third in our step by step series where we’re taking an element of Locayta Freestyle Merchandising® and considering the benefits, implications and practicality of employing each specific technology. Today we’re taking an in depth look at Locayta Product Recommendations.
Product recommendations are a vitally important marketing strategy for ecommerce retailers. Locayta stands out from the crowd with their ability to provide retailers with personalised and highly relevant product recommendations, offered to their customers in real time either on site or via email marketing.
Using behavioural algorithms, Locayta Product Recommendations are a combination of generic recommendations based on the collective intelligence of your site, plus personalised recommendations based on your users’ past and present behaviour. Locayta tracks the individual user journey to adjust product recommendations according what has been searched for, added to basket and purchased by both the individual customer and all other previous users. With consistent dynamic updates, day to day selections and search behaviour influence recommendations the minute your users click.
Locayta Product Recommendations also work in conjunction with Locayta Balance Factor® to produce Locayta Product Accessory Recommendations. This technology selects specific accessories to match the products your users are viewing. As with all Locayta Product Recommendations, accessories can be filtered and weighted by any type of attribute, including size, price range, colour, new in and more.
Locayta Product Recommendations are unique in their ability to provide targeted suggestions resulting in dramatically improved conversion rates . 80% of online purchases are affected by product recommendations. Implementing this technology increases both average order values and average revenue per visit. Product Recommendations can also be customised to match your objectives with your customers’ preferences, giving you increased business management control.
Locayta‘s technology is specifically designed to help you enhance your sales and conversion rates. As part of the full Locayta Freestyle Merchandising® package, Locayta Product Recommendations have increased sales across the web by up to 19% for clients, including Tesco, boohoo.com and Paperchase.
Mark Wakeley, Change Manager at Tesco, appreciates the potential of product recommendations to deliver guaranteed returns as well as the technology’s ability to build a loyal customer base. “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek” he explains. “It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices.”
Adrian Spence, Head of Ecommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re now thinking more strategically about product recommendations in order to increase AOV“.
Amongst the many services available from Locayta, Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see Locayta Product Recommendations in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.
