Whilst a large amount of focus remains on increasing the volume of purchases that filter through your online platform, it’s equally as lucrative investing in technologies that increase the average basket value per transaction. The ability to encourage your customers to add additional items to basket resulting in multiple purchases, is key to driving revenues. Using Locayta’s Product Recommendation technology, retailers can implement personalised suggestions which are designed to complement and add to customers’ existing purchases, increasing average basket values for retailers including Paperchase and Tesco.
Locyata Product Recommendations are able to generate complimentary product suggestions on product detail pages, search and category pages. The technology works by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates also.
Locayta client, Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.”
Another Locayta client, Adrian Spence, Head of eCommerce at Paperchase agrees, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”