Archive for September, 2010

Twitter used last week’s Ad:Tech conference in London to announce the launch of its latest update to its long awaited promoted tweets function launched earlier this year as reported on Techcrunch.

Twitter product manager, Shiva Rajaraman, confirmed that promoted tweets will now allow advertisers to not only purchase search terms and keywords to increase chances of appearing at the top of Twitter search results, but will also allow them to serve promoted tweets based on the people and brands that Twitter users are following, in a similar vain to the targeted advertising on Facebook.

This new tactic to generate revenue is still in the design stage and is yet to be presented to brands and advertisers but will no doubt be seen as an enticing proposition given Twitter’s rise to the forefront of the social media landscape.

It is an interesting move by Twitter, one which is no doubt built on the company’s need to find revenue streams in any way it can and one that will be of great interest to advertisers given the vast number of people that engage using the microblogging site.

Only time will tell how successful the new marketing and advertising plan will be and how long it will be before people start complaining about advertising laden content on their Twitter homepage. It is something that has been predicted for a long time and should coincide with the launch of the new Twitter interface design.

As an innocent bystander so to speak, it will be interesting to see how this one develops…

Please note the views expressed in this blog are the views of the author, Andre Brown and do not necessarily represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit

London- 29th September 2010- Locayta, one of the leading providers of online merchandising and site search solutions, has made its Enterprise-level search software available on the iOS platform as a Beta release for iOS software developers to incorporate within their iOS apps.

Locayta Search, which is currently deployed on some of the UK’s largest search sites and on more than one hundred online retail and publishing sites, provides the foundation for a successful mobile edition of the search engine for the iOS platform. Its intelligent architecture enables fast, accurate full-text search and retrieval on a local device such as an iPhone or iPad.

Locayta Search Mobile comes with many intelligent capabilities including; word-stemming, automatic spell correction, Boolean operators, field weighting, sorting, filtering, synonyms, facet generation, stop words, ‘more like this’, threshold cut-offs and Locayta’s unique Balance Factor technology.

Locayta’s Balance Factor allows search results to be skewed by other metrics such as popularity rather than just pure text relevancy, enabling the app developer to control the sequencing of search results within their apps, to boost certain items to the top of the search results list where required.

Because Locayta Search Mobile enables data to be written, indexed and searched locally to the device, it has already started to attract interest from software app developers, where the app is anticipated to be used in environments where an internet connection is not available or cannot be guaranteed.

Locayta are providing the Locayta Search Mobile software library to iOS software developers from their website The software library is available for both commercial and non-commercial use.

Andre Brown, CEO, Locayta explains, “The iPhone and iPad have changed the way publishers present their data and how consumers receive it. Locayta Search Mobile offers online publishers a competitive advantage by providing a complete search engine library- not just a web service, to better serve their customer search queries and overall online shopping experience”.

Locayta Search Mobile is now available as a free download for development. Please visit: For commercial use of Locayta Search Mobile terms and conditions apply. Please contact: Andre Brown,

About Locayta
Locayta is one of the leading online merchandising and onsite search solution providers, serving more than one hundred customers in the USA, Europe and Asia. Locayta enables eCommerce businesses to take total control over their online sales performance with the most advanced behavioural and search driven merchandising technology available, Locayta ESP TM. Locayta ESP is a highly configurable, real-time merchandising platform that is easy to integrate with eCommerce sites.

Uniquely, Locayta ESP covers the complete range of merchandising disciplines on a single platform, providing a dynamic, robust and scalable merchandising solution that delivers increased online revenue and reduced costs.
Locayta has offices in the UK and the USA.


For more information contact:
Heather Dawson
+44 (0)787 783 3410

H&M launched its own e-commerce site earlier this month and the initial reviews have not been too favourable.

For a company that has had a great deal of success by slowly building its number of stores across the UK, Europe and further a field, it came as a shock to many that it has taken until late 2010 for this to happen.

Hot on the heels of Gap and Zara,, looks great and definitely ticks all the boxes in an aesthetic sense. The homepage itself is not the online shop but simply a landing page, which takes you through to the new retail site.

Despite the tepid response, it is great to see that they have taken the step to create the site. The early signs are promising with the need for a few tweaks here and there.

One element that will presumably be included in further updates of the site is a search functionality to make it easier for people to find what they are looking for; the current set up of separate pop up windows for products and unusual alternative purchase options is a little confusing.

Developing the site search capability would allow customers to narrow down product searches and enable them to find exactly what they are looking far quicker. This is particularly important for customers who will be logging on to the site with a specific product in mind, reducing clicks to purchase and in doing so increasing conversion rates.

As one of a number of new entrants to the market in 2010, this is by no means the worst offering but has some way to becoming the best. It will be fascinating to see how this site develops and evolves.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not necessarily represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit