Tesco announced today that its online sales increased by 16.1% to £1.2bn in the first half of 2010 as part of strong interim results for all areas of the business.

The retailer saw its total sales increase 5.9% to £21.8bn, with profits increased by £1.2bn for the six months to 26 August

The company said its online grocery customer base grew by 10% over the period taking the total number of online shoppers to 1.2m.

The results come on the back of a number of new projects at the supermarket including an app on the Apple iTunes store and Nokia Ovi Store  and the announcement that it is extending its online offering to include Poland, Shanghai and Asia to add to its current retail propositions in the UK, Ireland and Korea.

Tesco’s outgoing CEO, Terry Leahy, said he believed the economic recovery of the UK was going to continue to be slow but steady and added that the company’s investment in improving the shopping experience for customers positions them well to be successful in the current marketplace.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com