eBay has launched a new iPhone app dedicated to fashion, with the aim of making it easier for customers to browse, buy and store information about their favourite clothing.

The app, which is free, comes hot on the heels of the online marketplace’s admission that fashion is the most popular category for consumers who use the company’s existing apps to purchase items.

A company statement said that fashion lovers “have been flocking to eBay mobile apps, snapping up an item every six seconds, with the rate doubling in the past year.” Adding that sales of clothes, shoes and accessories using the app have increased by 242 per cent since the turn of the year.

Although the creation and provision of apps is seen by many as being beneficial to eBay’s business, retailers should be aware that having m-commerce capabilities and facilities is not high on consumer’s priority list.

Research earlier this year, by Leo Burnett, found that mobile apps were ranked at the 75th most important product and service out of 100 that retailers are able to offer customers.

Locayta has some experience of iPhone apps, having developed an app for BT Directories, called BT Exchanges. Its a free app that you can download from iTunes: http://itunes.apple.com/gb/app/bt-exchanges/id340990867?mt=8

We have also made our search engine available for iPhone/iPad developers who want to develop apps that include a good search engine. For more details, see: http://www.locayta.com/iOS-search-engine/locayta-search-mobile/locayta-search-mobile

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com