Hot on the heels of Marks and Spencer and John Lewis launching mobile websites, Debenhams has released a mobile commerce iPhone app, as a result of a high volume of visits to the main site from iPhone users.

The app includes a barcode scanner, the first of its kind from a high street retailer, which the developers hope should make the app useful for researching products and prices on the go.

The homepage offers links to the various shopping options, a store finder tool and the afore mentioned barcode scanner.

Initial reviews suggest that the functionality is granular enough to allow customers to browse the app to a manageable number of products, at which point customers can narrow their search by size, colour, price and brand.

A full review of the new site, highlighting the many plusses and areas that require work can be found on the Econsultancy site .

For the discerning iPhone user it would appear that Debenhams has taken a step in the right direction and offered a fully functioning app as opposed to some of its competitors who have chosen to offer a mobile version of the site.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com