Following an increase in traffic to their website of 1.5% of total traffic to 3%  from mobile phone users, ASOS, the online retailer, has launched a mobile site designed to work across all mobile devices including Blackberry, Symbian, Android and iPhone operating systems.

The retailer reported that 24,000 orders have been processed over the past six months through mobile phones using the main website, with 175,000 visits to the site from mobile devices in an average week.

Customers will be able to access the mobile site via , but will also be redirected to the mobile optimised versions of the site if they type .

The site will feature the full ASOS range and features, including “save for later” and multiple refining options are offered. Integration with the existing site’s checkout and customer accounts services have been incorporated to further streamline the user experience.

It will be interesting to see if others follow suit in the lead up to the Christmas retail shopping season.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit