John Lewis has been ranked the number one retail website in terms of usability.

The 2010 Webcredible Ecommerce Usability for High Street Retailers gave the company a score of 91 out of 100, placing it ahead of the 2009 winner, Marks & Spencer (M&S).

M&S scored a credible 86 and dropped down to third in the rankings, behind the Early Learning Centre’s web site, which ranked second with a score of 90.

The top five was completed by WHSmith (85) and Boots (80) in the list compiled after an evaluation of 20 retailer websites using 20 “essential guidelines” that all e-tailers should adhere to.

Measures included analysis of the search button position on a site and whether the online service is made clear to users.

A number of retailers didn’t fare well in the rankings including Tesco Direct, Topshop and Monsoon-Accessorize, which scored 65, 67 and 69 respectively.

Scores generally compared favourably to 2009, reflecting retailers’ decision to place greater focus on their websites in the last 12 months..

A spokesperson for Webcredible said “ The overall increase in the range of scores indicates that many websites are starting to put effort into improving their website based on the guidelines.”

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com