Online grocery sales in the UK are on course to jumpy by 20% this year and will almost double by 2015. The Institute of Grocery Distribution (IGD), the food industry trade body, forecasts that internet grocery sales will hit £4.8bn in 2010.

Joanne Denney-Finch, Chief Executive of the IGD, said “ Online grocery retailing is already growing at a phenomenal rate and there is still plenty of potential for significant expansion”.

The trade body also said that online grocery sales will reach £9.5bn by 2015. By the end of that year, shopping online will account for 5.2% of the UK market, compared to the current 3.2%.

Ms Denny-Finch continued, saying “ Although online has a small share of the overall grocery market, it will be the fastest-growing channel.” The IGD said that 7% of shoppers are buying all their “regular groceries” online and that 13% of those surveyed said they will use the internet to do more grocery shopping in 2011.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com