Online grocery sales in the UK are on course to jumpy by 20% this year and will almost double by 2015. The Institute of Grocery Distribution (IGD), the food industry trade body, forecasts that internet grocery sales will hit £4.8bn in 2010.

Joanne Denney-Finch, Chief Executive of the IGD, said “ Online grocery retailing is already growing at a phenomenal rate and there is still plenty of potential for significant expansion”.

The trade body also said that online grocery sales will reach £9.5bn by 2015. By the end of that year, shopping online will account for 5.2% of the UK market, compared to the current 3.2%.

Ms Denny-Finch continued, saying “ Although online has a small share of the overall grocery market, it will be the fastest-growing channel.” The IGD said that 7% of shoppers are buying all their “regular groceries” online and that 13% of those surveyed said they will use the internet to do more grocery shopping in 2011.

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