Department Store giant House of Fraser has joined the burgeoning number of retailers to revisit or launch new mobile sites in the past six months, allowing customers to buy items listed online at houseoffraser.co.uk for the first time.

Visitors to the site from mobile handsets will be automatically directed to the m-commerce platform, designed in collaboration with mobile specialists Usablenet.

Users are able to browse products by department or use the built-in search tool to find items they are interested in, with more than 800 brands to choose from.

The move by House of Fraser follows that of John Lewis, Tesco and Marks & Spencer who have all developed and released mobile specific sites.

This is set to continue with other retailers following suit, as phones develop and phone manufacturers improve technology and handset capabilities.

Recent research by GfK Retail and Technology found that smartphone users visit an average of 24 different websites each day using their mobile handsets.

The survey, carried out by the company’s Network Intelligence Solution, also found that 4.30pm was the busiest time for mobile internet usage in the UK.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com