Archive for February, 2011


People over the age of 55 are more likely to shop online than those under the age of 25 in the UK, a new survey has revealed.

The British Population Survey found that three over 55s for every two under 25s now purchase goods online.

Silver Surfers as they are sometimes known, are now the fastest growing group with web access.

The study also showed that 80% of people now have the internet and the number of consumers with access to the web increased by 2.75m in 2010.

Social Networking users have grown by a massive 250% since 2008, driven primarily by under 25s.  A result which can be seen as an indication as to why an ever increasing number of retailers are beginning to offer Facebook hosted websites and are increasingly directing traffic to such sites.

Mike Hare, Research Director for the organisation that carried out the survey said, “Our latest figures are starting to reveal distinct differences in attitude to the internet between the generations.

“ While the Silver Surfers over 55s tend towards the more practical and economical benefits, iLifers under 25s regard the internet as a source of entertainment and social activity.”

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com

eBay.co.uk has updated its fashion app for the iPhone 4 to include an augmented reality element which allows customers to virtually try goods before they buy.

The feature, know as “See It On” Sunglasses, was launched to coincide with the software update of its existing fashion app for the iPhone.

The app enables shoppers making purchases on their smartphone to virtually inspect themselves wearing the goods, add clothes to a limitless inventory and share trends with friends using the eBay shopping portal.

The technology allows 3D virtual images to appear to be added to the real world when viewed through camera phone screens and smartphones.

A spokesperson for the online marketplace said, “The fashion app makes it easier than ever to indulge in your passion for fashion anytime, anywhere and become your own online stylist.

“Fashion lovers have been flocking to eBay mobile apps, snapping up 13 pieces of clothing, pairs of shoes and accessories every minute worldwide.”

Augmented reality technology is being embraced by the retail community, with companies such as Tacori and Marks & Spencer currently investigating its potential.

It is only a matter of time before the major players in the market follow suit and find out how the technology can enhance the user experience.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com

Ocado bucked the trend with much better than expected sales over the Christmas period, leading the company’s CEO to say that investors were seeing the light on the grocer. The internet grocery deliver firm said sales increased by 27% in December, significantly better than analysts estimated and would have passed 30% had it not been for the snow.

The firm saw a dramatic increase in trade in the Christmas week with sales of £12.3m, more than 40% higher than the same period in 2009. Sales in December as a whole saw a 26.7% growth with £50.9m of deliveries. Ocado said that it managed to meet 98% of orders during the period with customers in rural areas telling them its van were the “only ones’ on the road.

Only six drivers got into any difficulties compared to more than 20 in the 2009 cold snap. The update came as the company confirmed sales increased 29% to £551.1m in the year to November 28.

Speculation has been rife as to how successful Ocado will be in the long run, with one analyst describing 2011 as the “acid test” for the company as Waitrose looks to introduce its own delivery service in London for the first time.

Jonathan Pritchard, an Oriel analyst said “ It is impossible not to be impressed with what (Ocado) management has achieved here but it gets tougher from here,’ adding “The ‘non-compete’ clause with Waitrose within London is coming to an end and with Morrisons and M&S undoubtedly looking to add a home-delivery offer, things are unlikely to remain plain sailing.”

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com

O2, one Europe’s largest mobile telecoms company, has announced it is to shut 40 of its 490 high street shops and begin segmenting its retail estate into three tiers, according to their footfall and sales.

The company has claimed that store closures and redundancies will not affect overall investment or overall staff numbers in 2011 as it looks to focus on technical support for customers.

Shops will be ranked, with the biggest and busiest in the top tier. Small shops, which will bear the brunt of the forthcoming closures, will be ranked in the third tier, while medium-sized stores will be ranked in the second tier.

The closures will run alongside an estimated 400 redundancies across the business over the next quarter.

The group said it will recruit 250 technology advisers, at the same time, bringing its number of ‘Gurus’ to 400 in total.

O2 UK retail general manager Richard Baylis said of the decision, “This is a whole new approach for our retail business, starting from a position of strength and with the customer at the heart.

“Our increased investment, store redesign and introduction of 250 extra Gurus will really help make sales and service inseparable for the customer and subsequently deliver a better experience.

“And our staff will be empowered to deliver that experience, using their expertise to graduate through the ranks of a three-tiered O2 store portfolio.”

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com