People over the age of 55 are more likely to shop online than those under the age of 25 in the UK, a new survey has revealed.

The British Population Survey found that three over 55s for every two under 25s now purchase goods online.

Silver Surfers as they are sometimes known, are now the fastest growing group with web access.

The study also showed that 80% of people now have the internet and the number of consumers with access to the web increased by 2.75m in 2010.

Social Networking users have grown by a massive 250% since 2008, driven primarily by under 25s.  A result which can be seen as an indication as to why an ever increasing number of retailers are beginning to offer Facebook hosted websites and are increasingly directing traffic to such sites.

Mike Hare, Research Director for the organisation that carried out the survey said, “Our latest figures are starting to reveal distinct differences in attitude to the internet between the generations.

“ While the Silver Surfers over 55s tend towards the more practical and economical benefits, iLifers under 25s regard the internet as a source of entertainment and social activity.”

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com