Recent research by Accenture has found that almost half (45%) of the most active mobile device users would welcome the opportunity to pay for goods and services using their handset.

The research looked at consumers’ practices and attitudes regarding mobile commerce, “tech forward” consumers from 11 countries who use at least four internet-connected devices and at least four internet services were surveyed.

Consumers in Asia were the most enthusiastic when it came to mobile commerce. Overall, 69% of survey respondents in Asia indicated they favoured using mobile phones for most payments, led by Chinese consumers (76%) and India (75%), followed by Korea (56%) and Japan (47%). Outside Asia, the next highest positive response was from Brazil, where 70% of respondents favoured using mobile payments. In the US and Europe, combined, only 26% of those surveyed were in favour of using mobile phones to make payments.

When asked if they had used a mobile to make a payment in the past six months, almost half (47%) of consumers in China had, followed by Korea (42%) and Japan (33%).

More than half (64%) of those surveyed indicated they would use gift cards and coupons delivered directly to their mobile phones, led by Chinese respondents (94%), Korean respondents (91%) and Indian respondents (76%)

Andy Zimmerman, Director, Mobility Services Accenture, said “ Mobile commerce – which encompasses mobile banking, such as checking balances or paying bills over a mobile phone, plus coupons, promotions, redeemable gift cards, loyalty points, and more – is poised to drive huge changes in the way we shop and pay for goods and services.

“We can expect a convergence of traditional and alternative currencies, and it has huge implications on the entire in-store retail experience. While the survey indicates there are issues to address in terms of privacy and security, these findings are good news for mobile network operators because consumers have requirements they look to operators, technology vendors, or financial institutions to address.”

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit