The high street may be struggling with sales at an all time low in 2011, but online retailers have continued where they left off in 2010, with  a new report finding that the majority of e-tailers saying they have a “positive outlook” for the remainder of 2011.

Research by IMRG found that 71 per cent of online businesses are confident that their strong start to the year will continue or could even improve this year.

A further 48 per cent of e-tailers said they are confident  that they are prepared for the potential mass growth in m-commerce market.

Andrew McClelland, Director of Operations and Regulatory Affairs at IMRG, said, “It is perhaps not surprising to see that online confidence is riding high following the first quarter of 2011, with the IMRG Capgemini e-Retail Sales Index recording strong growth of over 20 per cent for both January and February.”

More than half of those surveyed (51 per cent), expect record sales this year and the expansion of m-commerce is no doubt going to aid this area of growth.

Retailers from all sectors have been launching mobile apps and mobile optimised websites over the last 12 months  in order to make the most of developing opportunities, although 49 per cent of respondents felt there is still a knowledge gap when it comes to m-commerce.

The only worry for e-tailers is the impending implementation of the amendments to the European Commission’s Consumer Rights Directive (CRD), which could add an extra £8m on the cost of returns.


Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit