House of Fraser has approached technology-driven customer satisfaction analytics company, Foresee Results to help improve its website.

By sourcing and surveys and social media information from customers, Foresee can analyse the results using scientifically proven methodology and identify flaws with the platform.

The technology firm claims that its advice has a proven track record of optimising ROI for retail websites and has worked with a number of other retailers including Debenhams, Dixons and Aurora Fashions.

Robin Terrell, Executive Director of Multichannel and International at House of Fraser, said “Our online marketing initiatives are critical to our success.

“Foresee Results will help us to maximise the value of our online channel with actionable data and analysis that will help us prioritise changes and improvement to our website that will matter most to our customers.”

Online Sales’ importance was highlighted to the retailer earlier this year, when its record Christmas trading results showed that e-commerce increased by 120 per cent year-on-year for the five weeks to 5th January 2011.

Larry Freed, President and CEO of Foresee Results, said, “House of Fraser has made the successful transition from high-street department store to world wide web, all whilst showing that it’s possible to have tremendous success in both channels.

“The addition of technology-driven customer satisfaction data will help House of Fraser find the online improvements that will be best for customers while ultimately boosting conversion rates.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit

Get more information on House of Fraser directly by visiting the House of Fraser website.