John Lewis Partnership has announced it is expanding its online delivery service to 25 European countries, as part of its international expansion plans.

Johnlewis.com will begin taking orders from selected European countries to enable the retailer to asses which cities across the continent have the appetite for John Lewis products to support bricks and mortar stores.

Over the next year and a half the service will be increased to accept foreign currencies and in time the group hopes to establish foreign language websites.

Andrea O’Donnell, Commerical Director, John Lewis, said “To make a more significant investment, we need to be confident that the demand is worth it.

“ This web first expansion strategy is the most compelling way of assessing international expansion.”

The group’s new continental consumers will not be able to purchase large items of furniture or electrical goods from the site  initially but this will be reviewed periodically depending on the service’s success.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com