has announced it will be using customer service specialists, Sitel to provide additional customer and billing support for its UK and German operations.

Sitel, who have been supplying customer solutions support since August 2010, will expand its services for the growing customer base of the online film rental company.

The announcement follows swiftly in the footsteps of the launch of Lovefilm’s Playstation 3 (PS3) application, allowing customers to select, pay for and watch films through the games console. This has led to an increasing number of customer service calls.

Fern O’Sullivan, Group OPS Director of Lovefilm, said “As a company we are dedicated to ensuring the highest level of customer service and chose Sitel because of their proactive approach in improving customer experience. They were our first choice to handle our UK and German markets as we expand.

“Sitel within a few short weeks was able to support Lovefilm’s fast-moving progress during the PS3 launch, and is able to act as an able partner with the continued success of Lovefilm as we grow to new heights in the EMEA marketplace.”

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit