UK fashion retailer Republic has become the latest high street chain to join up to the Facebook Deals initiative.

Facebook Deals allows users of the social network to access special promotions and exclusive offers when they ‘check-in’ on their mobile phones whilst in one of Republic’s stores.

Debenhams and Argos are two of the bigger names who have already signed up to the promotion, and it is expected that Republic will fare well given its Facebook fan base of 43,000.

Natalie Primus, Head of Social Media, Republic, said: “We wanted to drive increased and repeated footfall by rewarding and incentivising our customers – Facebook Deals allows us to do this quickly and efficiently.”

In the launch phase, discounts of up to 20 per cent, which can be redeemed immediately at point of sale once in store will be available to Republic customers using the service.

This is not the first move by Facebook to revolutionise the online retail and m-commerce sectors, with ASOS launching a fully integrated Facebook Store earlier this year.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com