The owner of fashion brands Coast, Oasis and Warehouse, Aurora Fashions, has announced it is now offering a new delivery service which brings items to a customers’ doors in only 90 minutes.

The service is currently only available in London with plans to roll out to other locations in the coming months, according to internet start-up company Shutl, who are running the service.

As part of the ordering processes customers on the any of the group’s websites can now choose the fastest delivery option when checking out their items, and Aurora claimes it is the first retailer to make this possible.

Hash Ladha, Group Multichannel Director at Aurora Fashions, said: “Our customers want the freedom and flexibility to shop and buy in whatever way best suits their lifestyle.

“They can now order a product across any of our brands in the afternoon and be wearing it that same evening, which is a fashion first.

“We have upgraded all our delivery options and we now provide the widest range and fastest options available to our customers with both same day and 90-minute delivery.”

Aurora has also improved its in-store payment systems with the help of technology provider DigiPos, as it continues to reshape and improve its business.

In addition to the 90-minute service, Aurora has developed a new premium next day delivery option which allows customers to ensure they receive their items the next day from making the purchase even if the order was placed after normal working hours.

Ladha continued: “Premium next day delivery uniquely extends normal next day ordering hours to midnight, seven days a week.

“Combined with 90-minute deliveries, this positions Aurora at the forefront of new developments in multichannel retailing in response to customer demand.”

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com