Verdict Research has announced that Amazon and eBay are the top two consumer retail websites in its latest study, which also stated that traditional non pure-play retailers are becoming more and more popular.

Tesco ranked third in the Ipsos Mori survey, followed by Argos, Play.com and John Lewis, with Asda in seventh place making the biggest gains over the last 12 months. Next, M&S and Currys completed the top 10.

The survey was carried out through face-to-face interviews with 2,948 adults in the UK, in which consumers were asked which online retailers they visit when considering a purchase.

Amazon received almost one fifth (18.8%) of purchase visits, with second placed eBay some way behind with 7.6%.

Matt Piner, Senior Retail Analyst at Verdict, said: “One of the main reasons that Amazon gets so much traffic is its dominance in small, discretionary, frequently purchased products such as books, music, films, video games and clothing.”

Piner did however admit that there are plenty of opportunities for smaller retailers to challenge their larger rivals in the online space.

He continued: “Online has the potential to offer more of a level playing field than the high street, as there is potential for smaller retailers to compete with their larger rivals in a way that they are not able to do with physical stores.”

Despite Piner’s comments, the poll revealed that consumers still prefer the big names when shopping online, with the top 10 accounting for more than half of all purchase visit traffic in the UK.

Piner added that the larger retailers have become more adept at creating a personalised shopping experience providing customers with what they want, as well as being able to handle the logistical side of online retail.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com