Near-field communications (NFC) mobile payments technology are set to take the summer festival scene by storm with a mainstream  rollout at music festivals.

Barclaycard’s push to promote its mobile-payments service will include an unprecedented number of NFC terminals at this summers events.

The scheme will initially see in excess of 75 terminals at Live Nation’s Wireless festival in London in June, which also happens to be sponsored by the card provider and payments firm.

Similar initiatives have been pencilled in at other festivals hosted by Live Nation, which includes the Reading and Leeds Festivals.

Barclaycard is said to be extending this activity at sporting events later this year, such as the ATP Tennis tournament.

These initiatives are part of the payments firm’s ongoing strategy to promote its contactless payments services by associating its brand with live events. It also aims to use the activity to boost the uptake in its mobile payments service, Quick Tap, with launched earlier this year in association with Orange.

Tom Gregory, Barclaycard’s head of digital payments, said that Wireless Festival will let users pay for purchases up to £15 by waving their phones or cards over the payment terminals.

“Last year we trialled contactless payments, whereas this year it’s a proper roll out, with more implementations to follow through our deal with Live Nation and sponsorship of the ATP Tennis event at The O2.”

The upcoming live events are understood to also include “interactive activities and competitions” using the technology to boost awareness, Gregory added.

Carmelo Orlando, Orange’s senior future propositions manager, said both it and Barclaycard will offer incentives to get users to sign up to the service.

“Barclaycard is providing Orange customers with £10 cash in their account upon activation, and 10% cashback on all Quick Tap purchases in the first three months” he said.

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit www.locayta.com