, the online lingerie and swimwear retailer has announced the launch of a fully transactional iPad app, allowing the company to provide a catalogue retailing service for the tech-savvy shopper.

The app, designed by NN4M, allows users to create wish lists, share products with friends via Facebook and email, as well as access customer product reviews and view videos about Figleaves’ stock.

Figleaves has followed a similar path to many retailers in recent months by launching a multichannel offering, something that is becoming an increasingly important part of a retailers’ strategy, with the rise and rise of smartphones and tablet devices. Figleaves differentiates itself from the rest by being the first retailer to develop an iPad tool of this nature.

Julien Shirley, Head of Digital Marketing at Figleaves, said: “ We wanted to further our engagement with our customers by enabling them to interact with the brand while on the move using their iPads.

“We believe the result of this project is a truly exceptional application which replicates the printed catalogue with regard to product range, navigation and ease of use, while offering a sophisticated and responsive shopping experience expected in today’s retail industry.”

Although this is by no means the first retail iPad app and certainly wont be the last, it is good to see that retailers of all shapes and sizes are embracing the multichannel approach, which is fast becoming part of parcel of business strategy

Please note the views expressed in this blog are the views of the author, Andre Brown and do not represent the view of Locayta, its employees or its shareholders. For more information about Locayta, visit