In the modern age where social media is overtaking the mass media as the first source of news and peer recommendations are almost more important than a brand name or brand image; product recommendations on your website can be one of the most powerful marketing tools you can use.

It is widely accepted that product recommendations are a proven way to boost conversion rates for online retailers, even more so if these recommendations are updated and produced in real-time.

Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximise retail sales revenue. In an online retail context, examples includes using data on where visitors come from, what they search for, what they click on and what they buy, to drive as relevant product promotions to each visitor at every point of interaction as possible.

Metrics driven Merchandising uses data from the activity on the site itself, such as most popular (i.e. most viewed), newest to the site, margin, stock-levels, top-selling etc. to make recommendations
For example, Behavioural Merchandising and Metrics-driven Merchandising represent functionality that can be configured, switched-on and left to run in completely automatic-mode

Cross Sell/Up Sell

 

The Locayta ESP merchandising platform, product recommendations, visual merchandising and a whole host of other online merchandising functionality. For more information about Locayta, visit http://www.locayta.com