The last few months have seen British shoppers turn increasingly to budget supermarkets over higher priced brands such as Tesco and Asda. Wallet-friendly Aldi, Lidl and Iceland have all seen a noticeable increase in sales, indicating that – in the current economic climate – the lower the price, the better.

However, businesses selling more expensive products are not entirely out of the running: Waitrose has seen an increase in sales, whilst Tesco and Sainsbury’s are both implementing price cut strategies to draw back disillusioned customers.

Want to ensure that visitors to your eCommerce site can easily find products that suit their budget? Here are a few tips on how to make lower price points accessible to customers, encouraging an increase in conversion rates:

Include price range on the navigation menu

Locayta SRM’s intelligent navigation system allows customers to filter search results according to certain criteria – including price range. By enabling users to browse products by price, you can ensure that customers are exposed to items that are most relevant to them – increasing chances of conversion and helping to boost sales.

Arrange search results by price

Our unique balance factor technology for search and merchandising allows retailers to sequence search results according to site metrics. The flexibility of this functionality enables you to display different results at different times of the day – for example, if you know that your site receives hits from office workers at 9.a.m and from students at 12.p.m, you can sequence your product display accordingly.

Implement a good visual merchandising strategy

Locayta Visual Merchandising helps online retail businesses to attract customers. A successful eCommerce site is one which is able to present itself in a more appealing manner than its competitors, and to draw users in. Our visual merchandising technology allows retailers to include behaviour-triggered promotional banners in their page display, helping to connect customers with deals and offers that are suitable to them.

Invest in powerful product recommendations

Product recommendations are an important part of any good eCommerce site. Locayta Recommendations learn from user behaviour and update in real time to provide customers with suggestions for products that are relevant to them. This technology introduces users to items they may not otherwise have searched for, thus increasing the likelihood of a successful sale.

Want to find out more about how you can ensure your customers are easily able to locate the right products? Visit www.locayta.com for further details, advice and demos.