With the festive season looming, many high street businesses and eCommerce sites are thinking about the presentation of Christmas stock. Not sure where to begin when preparing your site for this busy period? Locayta Visual Merchandising can help you to create enticing displays and attractive promotions that will engage customers not just at Christmas, but all year round.

Here are just some of the ways in which we can help to set your retail site apart from the competition:

Eye-catching promotions

Promotional banners are one of the most effective ways of grabbing the customer’s attention. Just as high street shops use colourful posters to announce special deals, so eCommerce sites can use banners to advertise offers and increase the likelihood of a purchase.

Locayta Visual Merchandising is able to target customers personally, with promotional banners triggered by user behaviour. This means that customers only see the deals that are relevant to them, encouraging them to make a purchase and thus boosting conversion rates.

Homepage customisation

Many businesses suffer from an unattractive homepage. If your homepage is not appealing, users may abandon the site without venturing any further.

Our visual merchandising technology uses date triggers to ensure a relevant and up-to-date homepage – great for adding a personal or seasonal touch.

Product sequencing

Like to have control over every element of your site? Of course you do. That’s why Locayta Visual Merchandising includes specially developed balance factor technology, allowing you to quickly and easily organise product display on your site.

By grouping products together according to metrics such as price or stock availability, you can improve the customer shopping experience as well as optimising sales performance. Users will appreciate being able to find similar items in one place, whilst the flexibility of this functionality will help you to implement a variety of sales strategies.

Brand management

It can be hard juggling a variety of different brands on one eCommerce site. If you struggle to organise different brands efficiently, Locayta Visual Merchandising could be just the thing for you. Our brand adjacency functionality helps retailers to keep specific brands together or separate, according to sales strategy. We can also organise the display of multiple brands so as to prevent your site looking messy and unappealing – great news when it comes to impressing customers.

Want to optimise your eCommerce site in time for Christmas? Visit www.locayta.com for more ideas on how to get the best out of your business this festive season.