Online giants including Tesco, Boohoo and Paperchase trust Locayta for product recommendation software that increases average order values and drives sales. Now, Locayta is introducing powerful new technology to recommend specific accessories to visitors as they shop. Read on for the inside track on how these exciting advances can help you build your online business.

 Why are product accessory recommendations important?

80% of internet shoppers are influenced by product recommendations, making this a vitally important tool for online retailers. Product accessory recommendations take the principle to a new level of sophistication. Locayta’s cleverly programmed algorithms track your customers’ search preferences and purchase choices and analyse them in real time. They then suggest specific accessories that match your shoppers’ main selections more accurately than ever before.

This can apply to any retailing scenario. Products can carry suggestions of branded accessories designed to complement the main branded item. Fashion lovers will appreciate recommended accessories that blend with the season, trend, colour or material of their initial purchase. When you consider that standard product recommendations can increase online sales by up to 45%, it follows that tailored accessory recommendations maximise your chances of guiding customers to an additional purchase, thereby increasing sales revenue for you.

How can I control product accessory recommendations on my site?

Locayta’s product accessory recommendation software is easy to configure to match your retailing strategy. Behind the scenes, the software automatically updates recommendations according to its analysis of the items your shoppers are looking for. On top of this, our powerful balance factor technology enables you to control how accessories are filtered and sequenced, meaning that you can match your shoppers’ individual preferences whist also promoting your most important priority products.

Are product accessory recommendations cost effective?

Product accessory recommendations are in fact one of the most cost-effective ways to improve conversion rates, increase average order values and cross-sell and up-sell your ranges. That’s because they are guaranteed to deliver ROI. Product accessory recommendations are therefore one of the most reliable, low risk and high yield tools you can employ to drive your online business.

This clever new software is the latest in a long line of innovations by Locayta. They enable retailers including the British Museum Store, Prezzybox, and Superdry to control every aspect of their e-commerce with ease. To find out more about our product accessory recommendations contact us today. Or view an online demo of our complete merchandising, search and recommendation repertoire to find out what we can do for your business!