Retail giants Paperchase have enjoyed market leading success for forty years and have more than 100 stores worldwide. Now the brand is focusing on driving online sales with the help of Locayta’s ground-breaking search and merchandising software. You too can achieve inspiring e-commerce success – read on to find out how!

Increase average order values with product recommendations

Retailers like Paperchase know the importance of product recommendations. They can grow sales revenue by up to 45% and influence 8 out of 10 shoppers to make an extra purchase. For Paperchase, the ability to recommend additional products to users as they shop is crucial in driving their online retail strategy.

Locayta’s product recommendation software deploys sophisticated algorithms that monitor customer preferences and behaviour as they search and make selections. The software then recommends additional items that are closely aligned with user profile data, ensuring that shoppers are encouraged to choose an extra purchase to complement their main item. A performance based pricing structure and high success rate makes product recommendations a low risk, high yield method of increasing average order values and delivering a guaranteed ROI.

Enhancing search functionality with intelligent navigation and more

Paperchase knows that their website needs to deliver the right search results quickly and conveniently in order to convert and retain a loyal customer base. Locayta’s spell correction and auto-complete technology virtually eradicates the risk of failed searches due to mis-spelling and mis-typing.

In addition intelligent navigation takes satisfying search results to a whole new level. The software dynamically creates search facets that allow your users to apply any number of criteria – from price to size, colour, popularity, and any other facets you choose. These can either be configured manually, or will respond to collected data on user behaviour. Shoppers will enjoy a convenient search experience that allows them to get straight to the products they seek.

Meanwhile, Locayta’s balance factor technology allows retailers to control the sequence in which products appear. This technology is unique to Locayta. Sequencing can be automatically generated by the software according to an analysis of your metrics data. Or you can choose to configure it manually when you have particular products to push or brands to align.

These are just some of the features in Locayta’s e-commerce portfolio, which also includes Locayta visual merchandising – sophisticated technology that recreates the impact of in-store product placement online at the touch of a button. It’s easy to see why pioneering retailers like Paperchase have joined more than 100 clients including Tesco, Boohoo and Superdry in choosing Locayta.

To see exactly how quick, easy and cost-effective it is to deploy Locayta technology view an online demo or contact us directly. You’ll soon be on the way to improving conversion rates, increasing average order values, and achieving inspirational revenue growth!