Archive for February, 2012


Locayta will be showcasing Freestyle Merchandising at IRX2012.

Locayta Freestyle Merchandising gives the retailer complete control over the sequencing and presentation of products throughout their site. Search results pages, category pages and product recommendations can be configured to precisely match the retailer’s merchandising goals.

Balance Factors are the business rules with which you can dynamically alter the sequence of products using metrics such as popularity, price, stock level, margin, newness to site and more. Different tactics can be deployed for different customers at different times of the day. Tactics can be deployed site wide or just within specific categories. Fine tuning and agile response to live events is handled by the Visual Merchandising tools. You can manually override the content sequencing of Balance Factor to ensure pages look ‘just right’ or take over the top row of products to match an advertising campaign.

Freestyle merchandising frees the retailer from the constraints of their underlying eCommerce system to merchandise products online the same way they would in their stores.

Nothing frustrates online shoppers more than clunky, ineffective search engines. Delivering fast accurate search results is a sure fire way to increase conversion rates and drive sales revenue. Locayta clients including Tesco, Superdry and Prezzybox have all experienced tangible returns thanks to our Freestyle Merchandising technology that features pioneering search and navigation functionality for error free browsing every time. Here’s the low down on how the technology works and why it offers a flexible, cost-effective solution to make sure every visitor has a productive search experience.

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For online retailers, the ability to cross-sell and up-sell effectively is a vital component of a successful business plan. This merchandising technique has been shown to grow website revenue by an average of 15%. Effective cross and up-selling demands an intelligent understanding not only of consumer response triggers, but also of product values and relationships and how these can be managed to support your underlying strategy.

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Advances in Cloud technology have opened up a whole new world of clever tools accessible in cyberspace. Locayta’s Software as a Service model enables online retailers to access powerful search and merchandising software completely online. This model has considerable benefits in functionality and ROI as well as in streamlining internal costs and managing risk. That’s why hundreds of clients including Boohoo, Superdry and Tesco choose Locayta’s SaaS model to drive their e-commerce strategies.

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In virtual retailing the ability to deliver fast, personalised results and recommendations is crucial to success. That’s why e-commerce leaders including Tesco, Paperchase and the British Museum turn to Locayta for enhanced search and merchandising performance. Many of our solutions utilise cutting edge algorithms that blend responsiveness with simplicity of use for a cost-efficient, high return e-commerce strategy.

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Valentines Day is one of the key promotional opportunities of the year, and with more than 50% of consumers now choosing to shop online gift retailers like Prezzybox and Paperchase are going to be busy! As hoards of people hunt for the ideal gift to say “I love you” Locayta is working hard behind the scenes to ensure that searches run smoothly and clever product recommendations entice those important extra purchasing decisions. Continue reading

For e-tailing pioneers like Boohoo and Prezzybox enticing customers with compelling product displays is crucial. Traditionally visual merchandising capacity has been limited and cumbersome to manage in cyberspace. These days that problem is a thing of the past, thanks to sophisticated yet simple to use visual merchandising software from Locayta.

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The latest statistics provide a compelling argument for product recommendations. More than 50% of shoppers now prefer to buy online, with 80% of shoppers agreeing that product recommendations are a key influencer in extra purchasing decisions. The result? Increased order values for you, plus the benefits recommendations bring in developing customer loyalty and driving traffic back to your site.

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