Internet Retailing Expo 2012, the leading business to business exhibition for ecommerce professionals, provides the ideal opportunity for Locayta to introduce a new audience to their unique Freestyle Merchandising platform. For the first time online retailers can manage intelligent visual merchandising, search and product recommendation performance within a single Software as a Service platform delivering a guaranteed return on investment.

Flagship clients including Tesco, Paperchase and Superdry are already on board with Freestyle Merchandising. The software aims to liberate retailers from the limitations of black box personalisation engines and frustrating, clunky manual merchandising. Now Locayta is gearing up to reveal the potential of the system to hundreds of delegates with live demos offered throughout IRX2012.

Transforming the ecommerce journey with revolutionary technology

Traditionally, recreating the high street online has been a challenging business. Locayta are changing that with software that creates powerful, personal user journeys across e-commerce sites. The technology enables a multi-dimensional approach, responding instantly to a myriad of internal and external variables. Fully configurable functionality frees retailers from the confines of totally manual systems and allows them to define every aspect of their e-commerce performance with ease and precision.

Unique balance factor technology boosts conversions for Prezzybox

One of hundreds of clients already on board with Locayta, multiple award winning brand Prezzybox depends on high conversion rates for success. The company handles over two thousand orders every day across a prolific product range. Until recently they struggled to find a solution to the irksome job of applying multiple updates across hundreds of categories on a daily basis.

“It was incredibly cumbersome” says Prezzybox Founder Zak Edwards. “We lost hundreds if not thousands of man hours to the task. Our business depends on getting the right products in front of the customer fast. We were constantly aware of the margin for human error across such a broad product range. Locayta has been a revelation. We have total control. We use balance factor weighting to influence search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We can create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Fashion pioneers Boohoo enjoy complete merchandising control

Boohoo’s Ecommerce Manager Catherine Turner outlines how Locayta is meeting the challenges of fast-paced fashion retailing. “For us the ability to opt in manually where we need to is the key win” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Search, merchandising and product recommendations in a single platform

The real power of Locayta’s Freestyle Merchandising lies in its ability to control every aspect of visual merchandising, search and product recommendations within a single system. The software cleverly combines rules based merchandising with intelligently adapted behavioural algorithms and uniquely programmed balance factor technology. Many of Locayta’s clients are keen to move to the whole platform having tasted early success.

The British Museum Company is one such example, as Ecommerce Manager Fabrice Druelle confirms. “Locayta offered us a tool we simply couldn’t find elsewhere” he says. “We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology. It’s totally adaptable to our product range and complex merchandising structure. We’re gearing up to tap into the system’s true potential with plans to roll out Locayta’s full merchandising and search platform in the coming months. It’s an exciting time.”

Delegates can register free to attend IRX2012 and are invited to visit Locayta at stand A13 and view a live demo of Freestyle Merchandising in action. Online retailers can also view a demo of the software on Locayta’s own site, or contact the Locayta team directly for more information.