If you’re on the hunt for an active example of how to improve the results you’re getting from your eCommerce platform then look no further. Today we’re taking one of our clients, boohoo.com, and breaking down how and why they’ve employed  Locayta Freestyle Merchandising® plus the benefits and proven results. boohoo.com‘s clever use of technology from Locayta has served to attract, convert and retain loyal shoppers as well as ensuring less clicks to purchase, increasing online sales, improving customer satisfaction and ensuring greater control over their online sales performance. How? Read on to find out!

When it comes to eCommerce success, there’s no denying that boohoo.com have had their fair share of it. The award-winning brand has seen a sales growth of 150% over the last year and are constantly evolving. With tens of thousands of products on site, ensuring the customer is able to find what they want is essential. Cue the first of  Locayta Freestyle Merchandising®‘s  solutions, Guided Navigation. Locayta implemented Guided Navigation into boohoo.com‘s site to allow users to specifically personalise their search and achieve  targeted results. With options such as size, category, colour and price all determined, as well as Locayta‘s innovative spell correction capabilities, the relevance of search results is highly likely to convert to purchase.

A second of Locayta‘s features employed by boohoo.com is intelligent product recommendations. Order values can be significantly increased with the placement of complementary products alongside purchase considerations. By responding to individual customer behaviour in real time, Locayta‘s technology enables the dynamic placement of relevant and likely add on purchases in optimal positions on boohoo.com‘s site. Product recommendations can increase sales by 45%.

When it comes to visual merchandising, Locayta have all aspects of boohoo.com‘s site covered. The importance of visual displays online is obvious, but putting them into practice within eCommerce hasn’t always been so easy, until now. Locayta Balance Factor® is a bespoke technology that responds dynamically to boohoo.com‘s metrics data, such as stock availability, popularity and newness, to optimise the sequencing of their products on site to maximise conversion. Whilst boohoo.com can still manually manipulate the visual displays of their products in response to fast moving market trends, the real innovation lies in the automatic nature of this merchandising for time effectiveness, efficiency and convenience.

The unique ability to control the three key elements – visual merchandising, intelligent search and product recommendations – in a single platform, contributes to the rising status of  Locayta Freestyle Merchandising®  as well as to the success of platforms such as boohoo.com. Becoming market leaders in their own right, it’s not an exaggeration to say Locayta are revolutionising online merchandising all over the web.  Want a slice of the action? Find out more on  Locayta Freestyle Merchandising®  by visiting www.locayta.com for a quick, FREE and easy demo.