Archive for May, 2012


This week, as part of our step by step series looking at specific elements of Locayta Freestyle Merchandising®, we’re taking an in-depth look at Locayta Brand Adjacency. We’ll be considering the overall benefits, implications and practicality of implementation of  Locayta Brand Adjacency for online retailers.

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If you’re looking for a quick run-down of the top ten fast action solutions you can implement to optimize your online platform, you’ve come to the right place. Today we’ve got tips to help you increase sales and conversion rates through your eCommerce site.

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Not only has the internet transformed our ability to stay in touch across the world, it’s revolutionised our ability to do business too. No more so than in ecommerce, where we see emerging markets booming. Continue reading

As one of the UK’s undisputed leaders in innovative, design-led stationery, cards and gift-wrap, Paperchase have been around for over 40 years and are now firmly established as the top destination for customers looking for new and different stationary merchandise.

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This week we’re taking a look at Locayta Visual Merchandising, and in particular Locayta Product Sequencing.

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With ecommerce booming and consumer demand for multi-channel services growing day on day, SMBs need to be in the digital space to compete. Surprisingly though, 51% of businesses still don’t have a website and are missing out on the benefits of integrating ecommerce for their own profitable ends.

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For this week’s step by step series looking at specific elements of Locayta Freestyle Merchandising®, we’re reviewing Locayta Shop Window and considering the benefits, implications and practicality of implementation for online retailers.

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There’s no denying that 2012 is set to be a big year for Britain. With the Queen’s Jubilee and the 2012 Olympics all happening within a few months, all eyes are on the UK right now. That’s why we’re pleased to be working with The British Museum Company. Serving a global audience of tourists, enthusiasts and experts, it’s safe to say that the efficiency of their eCommerce platform has never been more important.

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Recently we reported on the ecommerce boom that was encouraged by a bout of glorious sunshine during the early Spring months. Now, at the beginning of May, growth seems to be slowing in Britain’s ecommerce market. Internet Retailing reports that sales were up by just 9% during the wettest April since records began. Granted, this is still healthy growth, but not compared to the 14% experienced across the same period last year.

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In online retail, it’s essential to stay on top of the ever changing nature of our industry. We’ve all seen the rapid growth that eCommerce has experienced over the past few years, so it’s only wise to keep your eye on the ball when it comes to new up-coming developments, releases and technologies in our rapidly advancing world. Along with them, technological developments bring huge commercial opportunities which cannot be ignored.

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