As we started last week here and here, this is the third in our step by step series where we’re taking an element of Locayta Freestyle Merchandising® and considering the benefits, implications and practicality of employing each specific technology. Today we’re taking an in depth look at Locayta Product Recommendations.

Locayta Product Recommendations: What are they?

Product recommendations are a vitally important marketing strategy for ecommerce retailers. Locayta stands out from the crowd with their ability to provide retailers with personalised and highly relevant product recommendations, offered to their customers in real time either on site or via email marketing.

Using behavioural algorithms, Locayta Product Recommendations are a combination of generic recommendations based on the collective intelligence of your site, plus personalised recommendations based on your users’ past and present behaviour. Locayta tracks the individual user journey to adjust product recommendations according what has been searched for, added to basket and purchased by both the individual customer and all other previous users. With consistent dynamic updates, day to day selections and search behaviour influence recommendations the minute your users click.

Locayta Product Recommendations also work in conjunction with Locayta Balance Factor® to produce Locayta Product Accessory Recommendations. This technology selects specific accessories to match the products your users are viewing.  As with all Locayta Product Recommendations, accessories can be filtered and weighted by any type of attribute, including size, price range, colour, new in and more.

The ecommerce benefits: What can you gain?

Locayta Product Recommendations are unique in their ability to provide targeted suggestions resulting in dramatically improved conversion rates . 80% of online purchases are affected by product recommendations. Implementing this technology increases both average order values and average revenue per visit. Product Recommendations can also be customised to match your objectives with your customers’ preferences, giving you increased business management control.

Locayta‘s technology is specifically designed to help you enhance your sales and conversion rates. As part of the full Locayta Freestyle Merchandising® package, Locayta Product Recommendations have increased sales across the web by up to 19%  for clients, including Tescoboohoo.com and Paperchase.

Leading by example: some client experiences

Mark Wakeley, Change Manager at Tesco, appreciates the potential of product recommendations to deliver guaranteed returns as well as the technology’s ability to build a loyal customer base. “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek” he explains. “It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices.”

Adrian Spence, Head of Ecommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re now thinking more strategically about product recommendations in order to increase AOV“.

The first steps: Where do you go from here?

Amongst the many services available from LocaytaProduct Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see Locayta Product Recommendations in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.