In online retail, it’s essential to stay on top of the ever changing nature of our industry. We’ve all seen the rapid growth that eCommerce has experienced over the past few years, so it’s only wise to keep your eye on the ball when it comes to new up-coming developments, releases and technologies in our rapidly advancing world. Along with them, technological developments bring huge commercial opportunities which cannot be ignored.

The Statistics; mobile commerce is booming

UK mobile commerce is growing. Fact. According to Interactive Media in Retail Group, sales via mobile devices were up 254% for March 2012 compared to March 2011. With a large percentage of online transactions now being made from mobile devices, it’s essential to focus your efforts in this area.

There is, however, room for improvement when it comes to the conversion rates on mobile shopping. Mobile conversion rates have seen a small rise, doubling from 0.7% in March 2011 to 1.4% for March this year, but this still pales in comparison to the conversion rate for traditional eCommerce which is on average 4.13%. Conversion rates for mobile shopping is comparatively low because many retail site platforms are not optimised for use on a mobile device.

The Solution; Locayta M-Commerce

Locayta M-Commerce is a click-to-buy iPhone shopping application that you can deploy as a quick and cost effective way to extend your online presence and pick up on the vastly growing mobile shopping audience. With Locayta M-Commerce, your customers can browse and search your product catalogue, as well as view your product detail pages, add items to a wish-list and add or remove items to a checkout basket all from their mobile device.

Locayta M-Commerce works using an innovative web-service developed in-house by Locayta. It stores and indexes the product data independently from, and requiring no changes to, your eCommerce site. The best news is, it’s really easy to implement and supports the full merchandising features of Locayta Freestyle Merchandising®, including intelligent site search, product recommendations and visual merchandising.

Want more? The next steps…

Locayta M-Commerce is one of many new releases being developed by Locayta as part of their Freestyle Merchandising® platform which is currently optimising sales for the likes of boohoo.com, Tesco and Superdry. If you’re interested in a superior mobile commerce solution for your retail site, visit www.locayta.com for more information and a FREE DEMO.