There’s no denying that 2012 is set to be a big year for Britain. With the Queen’s Jubilee and the 2012 Olympics all happening within a few months, all eyes are on the UK right now. That’s why we’re pleased to be working with The British Museum Company. Serving a global audience of tourists, enthusiasts and experts, it’s safe to say that the efficiency of their eCommerce platform has never been more important.

What do we do for them?

Given the diverse array of gifts, memorabilia, membership and ticketing options the British Museum Company offers, providing a streamlined online shopping experience is a complicated task. To serve their recent site relaunch, Locayta Freestyle Merchandising® has introduced enhanced product recommendation capabilities across the site.

Locayta Product Recommendations are an essential marketing strategy for online retailers. Locayta helps the British Museum Company provide tailored and relevant product recommendations to their customers. Using behavioural algorithms, Locayta Product Recommendations are calculated from the collective intelligence of the British Museum Company‘s site, plus data on their users’ past and present behaviour.

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Based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users, Locayta tracks the individual the British Museum Company user journey to adjust product recommendations at that moment. Thanks to Locayta‘s technologies, product recommendations on British Museum Company‘s site are subject to dynamic updates based on day-to-day selections and search behaviour. That means their relevancy to the shopper is optimised at all times.

 

Why is this beneficial?

It’s a well known fact that 80% of online purchases are affected by product recommendations. Implementing this technology has served to increase conversion rates and average order values as well as average revenue per visit. Locayta‘s technology also allows Product Recommendations to be customised to match certain business objectives, giving The British Museum Company increased business management control.

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What Do The British Museum say…?

Ecommerce Manager at British Museum Company, Fabrice Druelle is impressed with Locayta’s offering…

“Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

How do I  integrate product recommendations within my retail site?

As part of the full Locayta Freestyle Merchandising® package, Locayta Product Recommendations have increased sales across the web by up to 19%  for clients, including Tescoboohoo.com and Paperchase. To see Locayta Product Recommendations in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.