For this week’s step by step series looking at specific elements of Locayta Freestyle Merchandising®, we’re reviewing Locayta Shop Window and considering the benefits, implications and practicality of implementation for online retailers.

Locayta Shop Window: What is it?

Locayta Shop Window is a click-to-buy shopping widget that can be deployed on third party external sites across the web in a cost efficient and easy manner. Locayta Shop Window gives the potential to extend your online reach substantially in an economically viable way.



If you use any display advertising across other online platforms such as blogs, portals, social networking or content sites, implementing Locayta Shop Window serves as an efficient way of channelling those audiences directly to buy. In essence, it cuts out the middle man by bringing your site and purchasing options directly to additional shoppers.

Using an innovative web service developed in house by Locayta which stores, indexes and caches your product data, Locayta Shop Window is activated by a simple click or mouse-over action on your image, video or text advertising. The user action then initiates a query to the web service containing your product data, passing any changes on to your main eCommerce system. Within the widget, users can browse and search your product catalogue, view product detail pages, add or remove items to their wish list, and add or remove items from their shopping basket. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

The eCommerce benefits: What can you gain?

Implementing Locayta Shop Window essentially provides a virtual retail store within the context of a display advertisement. Placed on third party sites, the widget offers an innovative, dynamic and appealing way of creating additional sales channels, increase reach and return on investment from your existing display advertising costs.


Locayta Shop Window  is highly configurable and customisable, supporting a range of templates and multiple landing pages including mobile commerce (check out Locayta M-Commerce to find out more). If you’re looking to implement a quick win, particularly in busy trading periods and want to get more value out of your third party display advertising, Locayta Shop Window is for you.

Locayta Shop Window supports the full feature-set of Locayta Freestyle Merchandising® including behavioural product recommendations and visual merchandising. Working in combination with them, Locayta Freestyle Merchandising® as a whole has been proven to increase sales across the web by up to 19%. 

The first steps: Where do you go from here?

To see Locayta Shop Window in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit today.