With ecommerce booming and consumer demand for multi-channel services growing day on day, SMBs need to be in the digital space to compete. Surprisingly though, 51% of businesses still don’t have a website and are missing out on the benefits of integrating ecommerce for their own profitable ends.

For businesses looking to translate their offer to the internet, choosing the right ecommerce platform can be overwhelming. Forrester research have just published their guide to 30 of the leading ecommerce platforms. The report cites three major trends companies are picking up on to get online. These are the popularity of end to end service, the predominance of open source platforms and the importance of cloud hosting for convenient ecommerce solutions.










Ecommerce platforms: where’s the return?

If you’re choosing an ecommerce platform you’ll be looking carefully at services and functionality – but have you also measured and defined your ROI on your chosen system? One proven way to enhance revenue is by choosing Locayta as an opt in. Our unique technology, Freestyle Merchandising® equips you to enhance your basic platform by implementing powerful search, merchandising and recommendation functionality.

Increasing sales by up to 19% for premium brands including boohoo.com, Tesco Clothing and Superdry, Locayta’s Software as a Service technology provides a convenient cost-effective ecommerce win that plugs straight into your own ecommerce platform without any changes to your base model.




Why are Locayta’s partnerships important to my ecommerce success?

If you’ve chosen one of the major platforms to run your ecommerce system (for example Magento, Demandware or Venda) then Locayta Freestyle Merchandising adds to the mix by transforming your site’s delivery of stimulating visual merchandising, real time product recommendations and user responsive search. The key here is our proven ability to increase ROI by driving conversion rates, cross-sells and average order values.

By establishing official partnerships with other leading players in ecommerce, we can provide accessible solutions that sit on top of your main platform and specifically develop your performance in capturing, converting and retaining customers. You have the confidence of knowing that our systems are fully compatible with and approved by some of the most popular ecommerce providers on the market.








Because Locayta Freestyle Merchandising can be custom tailored to your needs, you can mix and match the services you need to focus your business strategy. These include Balance Factor®, a unique technology that allows product placement to respond to your own merchandising priorities as well as user behaviour, plus Locayta Shop Window and Locayta M-Commerce, convenient and cost-effective tools enabling you to promote a multi-channel presence via third party websites and mobiles.








Which ecommerce platforms does Locayta partner with?

Freestyle Merchandising, with its capacity to control search, visual merchandising and product recommendations via one simple dashboard, is totally configurable with a number of leading ecommerce systems. These include Magento, Venda and Demandware as well as Powa, X.Commerce and Bronto.

Whichever of these you choose, our clients confirm that plugging Locayta in is more than just an add-on. It’s a powerful search and merchandising toolkit with a proven ROI that consistently and significantly improves online retailing results.

For Superdry the technology has “achieved 4 figure growth internationally” (Head of Ecommerce Chris Griffin). For Prezzybox, conversions rates “increased overnight” when they started to use Locayta (CEO Zak Edwards). Whilst for Tesco Clothing the system has “ultimately increased conversion rates and average order values” (Change Manager Mark Wakely).

Have we got your attention? To see what our clients say or find out more about our partners just go to www.locayta.com. We’re standing by to start you on your journey to ecommerce success!

Read more:

SMB eCommerce solutions 2012 Forrester Research May 2012

Why so many small businesses still don’t have a website Wix Learning Centre, May 2012