This week we’re taking a look at Locayta Visual Merchandising, and in particular Locayta Product Sequencing.

Over the past few months, we’ve started a step by step series looking at specific elements of Locayta Freestyle Merchandising®, and this is the latest instalment. We’ll be considering the overall benefits, implications and practicality of implementation of Locayta Product Sequencing for online retailers.

Locayta Product Sequencing: What is it?

Locayta Product Sequencing allows you to determine the exact sequencing of products on your category pages and in search results within your online platform. As an online retailer, you’ll know that the presentation of products on your site is of utmost importance. Locayta Product Sequencing technology brings in-store visual merchandising to your online platform, with advanced delivery and a unique element of control.

Locayta Product Sequencing provides the ability to determine the order in which your products are displayed whether it be by stock levels, price, newness, popularity or margin to name just a few. The technology works using a uniquely developed feature produced by the in-house team at Locayta called  Locayta Balance Factor®. This allows you to put business rules in place and weight their importance, influencing your product sequencing according to rules pre-determined by you.

Once the rules have been set, Locayta Balance Factor® automatically updates the product sequencing according to the guidelines in place. This means that although, for example, stock levels and popularity are both very subject to change at any moment, the technology will respond dynamically to those changes and adapt your sequencing preferences. In addition to this, Locayta Product Sequencing allows you to manually manipulate your product displays should this be necessary. All of this is actioned through Locayta’s simple Control Panel.

The eCommerce benefits: What can you gain?

Locayta Product Sequencing is essential to engage and compel your customers to purchase. It’s a powerful but flexible way of delivering retail visual merchandising to your users. Being able to control the sequencing of your products has been proven to increase basket value, maximise conversions and entice new first time buyers. Locayta Product Sequencing produces higher retention rates as well as increased customer satisfaction.

In the past, Product Sequencing has involved clumsy, static and time consuming site management. But as part of the full Locayta Freestyle Merchandising® package, Locayta Product Sequencing has not only increased sales across the web by between 15 – 30 %, but has provided an economically viable solution for many clients including the likes of Superdry.comboohoo.com and prezzybox.com.

What they say: some client experiences…

Catherine Turner, ecommerce manager at Boohoo says:

“Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Founder and managing director at Prezzybox, Zak Edwards, said:

“It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

The first steps: Where do you go from here?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.