As one of the UK’s undisputed leaders in innovative, design-led stationery, cards and gift-wrap, Paperchase have been around for over 40 years and are now firmly established as the top destination for customers looking for new and different stationary merchandise.

With this in mind, Paperchase turned to Locayta Freestyle Merchandising® to assist them in taking their offline success online, with the optimisation of their transactional website.

What do we do for them?

Achieving a streamlined online shopping experience is no mean feat given the diverse array of products on offer from Paperchase. Since commencing work with Locayta back in December 2011, Locayta Freestyle Merchandising® has introduced Product Recommendations as well as Intelligent Navigation to the Paperchase online platform.

Intelligent Navigation:

In order to deliver search results quickly and conveniently to the Paperchase customer, Locayta implemented their Intelligent Navigation technology. This allows Paperchase to offer premium search services to their customers with ease. Paperchase customers can now refine their search to their own specific requests, whether it be price, size, colour, popularity or newness, directing them straight to the products they want and need. Also, searches within the Paperchase site are now subject to Locayta Search® spell-correction technology, which catches any mis-spellings or mis-typings keyed into their eCommerce site and ensures that strong, full and relevant search results are displayed to their customers in all circumstances. These features serve to substantially increase conversion rates as well as average order values for Paperchase.

Locayta Product Recommendations:

Locayta Product Recommendations have been implemented to place tailored and relevant suggested products to the Paperchase customer. Locayta Product Recommendations are calculated using behavioural algorithms from the collective intelligence from the Paperchase site, plus data on their users’ past and present behaviour. Locayta ensures that Paperchase‘s product recommendations are subject to dynamic updates based on day-to-day selections and search behaviour within their site. Product Recommendations grow sales revenue by up to 45% and influence 8 out of 10 shoppers to make an extra purchase. Implementing this technology for Paperchase has  increased their average order values and average revenue per visit.

What do Paperchase say…?

Adrian Spence, Head of Ecommerce at Paperchase, points out the benefits from his experience of using Locayta Freestyle Merchandising®,

“Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re now thinking more strategically about product recommendations in order to increase AOV [Average Order Value]. The ability to automate this process [with Locayta] has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”.

How do I  integrate these features within my own retail site?

Locayta Product Recommendations and Intelligent Navigation  are part of a full Locayta Freestyle Merchandising® package, which has been seen to increase sales across the web by between 15% and 30%. To see these features in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.