Not only has the internet transformed our ability to stay in touch across the world, it’s revolutionised our ability to do business too. No more so than in ecommerce, where we see emerging markets booming. If you’re looking to get a slice of the international action you need to know that your platform can translate to global markets without losing any of its clout. When it comes to search, merchandising and product recommendation functionality, Locayta’s clients including Tesco Clothing, Superdry and boohoo.comknow exactly how powerful our toolkit is in increasing conversions, average order values and ultimately sales revenue even in a global context.

eCommerce and the emerging market success story

Emerging market eCommerce is booming and there are logical reasons for it. An underdeveloped high street infrastructure in some areas of Asia and Eastern Europe is driving shoppers online to find what they really want. In India online retailing is expected to rocket from US$10 billion to up to US$ 260 million in the next 12 to 15 years. Meanwhile, Russia saw a 29% increase in online turnover in 2011 alone. In fact, this high rate of growth adds up to a surprisingly low online penetration rate (just 10% in India and 43% in Russia). That means there’s plenty of scope to break into emerging markets for canny eCommerce entrepreneurs. Fashion accounts for a meaty proportion of transactions, but your technology needs to be geared up to maximise the opportunity. Tesco Clothing and Superdry, know their international markets well and can testify to Locayta Freestyle Merchandising‘s® ability to deliver superior performance on the global stage.

Translating eCommerce to Eastern Europe with Tesco Clothing

After launching it’s value clothing range in 2006 Tesco Clothing quickly expanded to 10 global markets and achieved the market leading share across Eastern Europe last year. For Change Manager Mark Wakely a key win has been the ability to cross-sell and up-sell on a multi-lingual basis via Locayta Product Recommendations. “Until we launched with Locayta our systems just couldn’t achieve what we needed to do” Mark told us. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the outfit they seek, ultimately increasing conversion rates and order values”. Because Locayta is fully equipped to translate to an international setting it can easily handle the full search and merchandisingset across Tesco’s markets, equipping them to compete with other global and local providers and continue their fashion eCommerce success.

Matching local services with Superdry

For Superdry, predominant in Asia as well as Europe and North America, the ability to translate search and merchandising functionality to local economies is essential as Head of eCommerce Chris Griffin confirms. “Locayta delivers the same high grade performance regardless of which country the site is operating in. The ability to maintain superior performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth.” Cross-platform compatibility to cope with payment challenges

A key feature of emerging market eCommerce has been the low level of credit card payments online. However World Pay’s recent report on alternative payments shows that online retailing is quickly catching up. AP is used in 87% of Russian and 60% of Indian online transactions respectively. If you’re going to compete you need to be set up to deliver inventive AP strategies.

That’s why Locayta partners with the major platform providers who have the capacity to develop and integrate inventive payment solutions into your system. They include Magento, Venda and Demandware to name just a few. Freestyle Merchandising is developed to be one hundred percent compatible with these industry favourite platforms, giving you the ability to deliver slick visual merchandising, intelligent product recommendations and responsive search as well as the payment options customers want.

Want to know more? We’re here to grow your online business and our the proof is in our clients’ success. Just get in touch today and we’ll run you through the full possibilities.

Read more:

eCommerce without the plastic FT.com, May 2012

World Pay alternative payments report World Pay, May 2012

The sizzling Indian eCommerce industry – how did we get here and what’s next? Boston.com, March 2012

Russian eCommerce turnover up 29% in 2011 Russiansearchtips.com, April 2012