It’s an acknowledged fact that on average, 98% of visitors will come to your retail site without making a purchase. Making the most of these visitors and leveraging their attendance to your site is the key to enhancing your revenues and in turn profits. Want to know how to do this? Keep reading.

Behavioural Targeting – How?

As part of the full Locayta Freestyle Merchandising® package, Behavioural Targeting markets to returning users who have previously abandoned your website without making a purchase. Using uniquely developed behavioural merchandising algorithms which reviews the users’ previous interactions on your site (including incomplete purchases), Locayta‘s technologies makes relevant, tailored and highly personalised recommendations to your returning customers.

Behavioural Targeting  – What?

The technology outlined above is able to make use of your failed user visits in a number of different ways which will greatly benefit your return on investment. This can be by sending users directly back to the product page they looked at within your site previously before leaving therefore leveraging the interest they already had in a product and re-establishing the offering. Locayta’s Behavioural Targeting can also be used to make promotional offers, such as free postage if ordered today, discount on a second purchase or recommend to a friend to name a few, which entices the users further to buy. A third option with Behavioural Targeting is to enable cross-sell  and up-sell  features presenting alternative products and options to the customer.

Behavioural Targeting – Where?

Interested? Locayta’s Behavioural Targeting technology is part of the full Locayta Freestyle Merchandising® package all of which is specifically designed to help you enhance your sales and conversion rates for your online platform. As part of the full Locayta Freestyle Merchandising® package, Behavioural Targeting has gone on to increase sales across the web by up to 30% for clients, including Prezzybox. This technology enables you to re-engage effectively with your users, generating higher conversion rates, whilst lowering acquisition costs. (It’s more effective to market to someone who has already shown interest in a product on your site, than to attract new users).

What they say?

For Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

Want More?

Amongst the many services available from LocaytaBehavioural Targeting come fully integrated into the Locayta Freestyle Merchandising® platform. To see Behavioural Targeting  in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.