Back in March, we launched Locayta Freestyle Merchandising® at the Internet Retailing Expo 2012. Along with our stand at the exhibition which you can find more about here, we also put together a five minute video about how Locayta Freestyle Merchandising® can help you optimise your profits from your online platform. Want to see? Check it out by clicking on the play button below…

As the video above explains,  Locayta Freestyle Merchandising® is all about profit from freedom; meaning the ability to enable a full and dynamic range of merchandising for your online platform. Using Locayta‘s technology, you can manipulate many different metrics including popularity, newness to site, stock levels and margin to fine tune your merchandising to optimise your online sales. Sound good? Keep reading to find out more…

How does Locayta Freestyle Merchandising® transform the online shopping experience? Some examples:

One Dimensional Sorting vs. Freestyle Merchandising

Using Locayta’s unique Balance Factor technology, you can manipulate the sequencing of your products by multiple and various criteria all at once making for tailored results for your shoppers and proven increased conversion rates.

Impersonalisation vs. Freestyle Recommendations

Locayta Freestyle Merchandising® intelligently empowers you to configure recommendations that are highly tuned to your shoppers rather than people that vaguely fit the same profile.

Static Sequencing vs. Freestyle Sequencing

Locayta Freestyle Merchandising® allows you to target your products by the time of day so your product display can be highly tailored to the type of visitor you’re likely to receive at certain times; this has lead to an increased revenue of 19% to Locayta’s current clients.

Overwhelming Results vs. Freestyle Targeted Results

Locayta Freestyle Merchandising® has the ability to narrow down vast search results lists to configure even the most generic search terms to present a range of tailored options that funnel the shopper into a purchasing decision.

Brand Indifference vs. Freestyle Brand Adjacency 

Brand positioning requests can be difficult to manage within your eCommerce platform, but with Locayta Freestyle Merchandising®, you can manage the layout of brands alongside one another within your product display.

Generric Display vs. Freestyle Display

Locayta Freestyle Merchandising® provides an easy to use interface where you can manage all of your visual merchandising needs.

Want More?

Amongst the many services available from Locayta, including Intelligent Site Search, Product Recommendations and Visual Merchandising, all technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.