This is the first in our “How to…” series where we’ll look at several key objectives you may want to gain from your eCommerce platform, how to obtain them and the overall benefits. This week we’re looking at Conversion Rates; a key, instantly profitable, measurable and highly beneficial element most eCommerce vendors will be looking to increase. So how do we do it? Read on to find out!

Conversion Rates – say what?

As part of the full Locayta Freestyle Merchandising® service, increasing Conversion Rates is one of Locayta‘s key areas of speciality and there are a number of different packages, software solutions and visual merchandising options that can help acheive the objectives you may be looking for. Firstly, what are we talking about here? Increasing Conversion Rates refers to “The increased percentage of on-site visitors who make an online purchase”.

Increasing Conversion Rates – how?

Let’s look at a few of the options Locayta have on offer when it comes to increasing your conversion rates…

Locayta Product recommendations provide, generate and display highly relevant and personalised product suggestions alongside other purchase options on screen to your customers. The recommendations are based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time which makes for highly likely add on purchase suggestions for your consumers.

Locayta Visual Merchandising works to manipulate the display of products on your site, both in search results and on category pages, to enhance the amount of sales you are driving. The technology determines the sequencing of products displayed using the unique Locayta Balance Factor® technology, whether it be by popularity and profit margin, newness to site, highest rated, stock availability or sale velocity, to enhance the number of sales you are making.

Locayta Intelligent Site Search and Navigation provides sites with a “Guided Navigation” framework which displays relevant refinement options allowing your users to drill-down using various options. This significantly increases the usability and effectiveness of site search on your eCommerce platform resulting in more sales.

Locayta Behavioural Targeting markets to returning users who have previously abandoned your site without making a purchase. Using uniquely developed behavioural merchandising algorithms which reviews the users’ previous interactions on your site (including incomplete purchases), Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers.

What they say?

For one of Locayta‘s key clients, Prezzybox.com, results have been beyond expectations; founder and Managing Director Zak Edwards said, “It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.” 

Another Locayta client, Mark Wakeley, change manager at Tesco Clothing agrees; “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system”.

Want More?

Amongst the many services available from Locayta, Locayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.