We’ll often address all the different facts, figures and information about the eCommerce space, how Locayta Freestyle Merchandising® can help you to optimise your online retail platform and some of the results of our technologies, but how often do we hear about the results direct from the horses mouth?  Locayta‘s client list boasts many household names from Tesco to Boohoo or Paperchase to Superdry and we thought today we’d bring you a few reviews and reports from how Locayta‘s services have helped them achieve their individual objectives.


In 2011, Tesco  turned to  Locayta Freestyle Merchandising®  to optimise their online sales through both Product Recommendations and more recently Product Accessory Recommendations. Here’s what they had to say…

Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Mark Wakeley, Change Manager at Tesco Clothing


When it comes to visual merchandisingLocayta have all aspects of boohoo.com‘s site covered…

“For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Catherine Turner, eCommerce Manager at Boohoo


Since commencing work with Locayta back in December 2011, Locayta Freestyle Merchandising® has introduced Product Recommendations as well as Intelligent Navigation to the Paperchase online platform.

“Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re now thinking more strategically about product recommendations in order to increase AOV [Average Order Value]. The ability to automate this process [with Locayta] has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

Adrian Spence, Head of Ecommerce at Paperchase


Superdry use a combination of Locayta Freestyle Merchandising® services including Visual Merchandising and Guided Navigaion

“We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Chris Griffin, Head of eCommerce at Tesco

Want More?

Amongst the many services available from Locayta, all the above mentioned technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.