This is the second in our “How to…” series where we’re looking at several key objectives you may want to gain from your eCommerce platform, how to obtain them and the overall benefits. Whilst last week we looked at how to increase your online Conversion Rates, this week we’re addressing how to increase your average order values.  Increasing your average order values, (also known as basket values) is  a key, instantly profitable, measurable and highly beneficial element most eCommerce vendors are looking to increase. Read on to find out how to do it!

Average Order Values – say what?

As part of the full Locayta Freestyle Merchandising® service, increasing Average Order Values is one of Locayta‘s key areas of speciality and there are a number of different packages, software solutions and visual merchandising options that can help acheive the objectives you may be looking for. Firstly, what are we talking about here? Average Order Values refers to the overall collective average value in pounds of the orders made through your eCommerce platform. This can, of course, vary from retailer to retailer dependant upon the value of their goods, but the general idea here is trying to increase the quantity of orders on your site.

Increasing Average Order Values – how?

Let’s have a look at a few of the options Locayta have on offer when it comes to driving an increase in your average order values…

Locayta Intelligent Site Search and Navigation provides sites with an easy to use “Guided Navigation” system. This displays relevant options to your users allowing them to drill-down to find exactly what they’re looking for. The advanced usability of this system as well as the enhanced effectiveness of site search with your eCommerce platform make it easier for your users to make add on purchases thus increasing average order values.

Locayta Product recommendations enable to you to generate and display highly relevant and personalised product suggestions to your users alongside their purchase options on screen. The recommendations are highly personalised and are generated based upon the individual user’s behaviour on site, as well as previous users’ behaviour. Presenting your customers with highly tailored product suggestions has been proven to encourage additional purchases and consequently ups the value of average order values.

Locayta Visual Merchandising uses unique Locayta Balance Factor® technology to manipulate the display of products on your site, both in search results and on category pages. The display of products in a pre-conceived order based upon either information on user behaviour within your site or your own preferences, enhances the amount of sales you can drive. The technology determines the sequencing of products displayed based on various facets including popularity, profit margin, newness to site, highest rated, stock availability and sale velocity. The pre-sets made all enhance the amount of sales driven within every single user visit.

What they say?

For one of Locayta‘s key clients, Mark Wakeley, change manager at Tesco Clothing agrees; “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system”.

Want More?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.