This is the third in our “How to…” series where we’re looking at several key objectives you may want to gain from your eCommerce platform, how to obtain them and the overall benefits. Whilst last week we looked at how to increase your online Conversion Rates, this week we’re addressing how to increase the traffic to your site. Increasing the traffic to your site is a key, instantly profitable, measurable and highly beneficial way to build up more revenue. Read on to find out how to!
Increasing Traffic – how?
As part of the full Locayta Freestyle Merchandising® service, increasing traffic is one of Locayta‘s key areas of speciality and there are a number of different packages and software solutions that can help acheive the objectives you may be looking for. Let’s have a look at a few of the options Locayta have on offer when it comes to driving an increase in your traffic…
Locayta SEO Page Builder dynamically creates SEO friendly pages to increase traffic to your site. How? SEO Page-builder uses the internal site searches within your online platform and turns them into highly focused and relevant SEO pages, dramatically increasing the volume of relevant organic search pages on your site.
When users key in search terms within your platform, Locayta’s technology generates a page for that search term, the items found within that search as well as any related items that are relevant to that search term. This results in many highly rich and SEO key word optimised pages being presented to search engines for indexing within their results. This increases the amount of organic search traffic to your site. To date, Locayta’s clients have seen a huge increase in the visitor numbers of up to 20%, thus resulting in additional online sales revenue.
Locayta Shop Window is an interactive form of display advertising which entices users onto your site. Locayta Shop Window is a click-to-buy shopping widget that can be deployed on third party external sites across the web in a cost efficient and easy manner. Locayta Shop Window gives the potential to extend your online reach substantially in an economically viable way by channelling third party audiences directly to buy. In essence, it cuts out the middle man by bringing your site and purchasing options directly to additional shoppers by allowing them to browse and search your product catalogue, view product detail pages, add or remove items to their wish list, and add or remove items from their shopping basket, all within the widget. At the point of purchase, users are sent directly to the checkout on your main eCommerce site. The widget offers an innovative, dynamic and appealing way of creating additional sales channels, increase reach and return on investment from your existing display advertising costs.
Amongst the many services available from Locayta, Locayta SEO Page Builder and Locayta Shop Window both come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.