As part of our “How to…” blog posts, we’ve been looking at some common key objectives many retailers want to achieve within their eCommerce platform. Previous articles have included, How to…increase your click through rates and How to…build revenue by bringing more traffic to your site, but this week we’ll be looking at Behavioural Merchandising; a key and instantly profitable way of localising your efforts and aims towards the correct customer. So how do we do it? Read on to find out!

Behavioural Merchandising

As part of the full Locayta Freestyle Merchandising® service, Behavioural Merchandising is one of Locayta‘s key areas of epertise and there are a number of different packages, software solutions and merchandising options that can help acheive the objectives you’re looking for.

Firstly, what are we talking about here? Behavioural Merchandising is, the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. In online retail, this can be using data about where visitors come from, what they search for, what they click on or what they buy, with the aim of driving relevant product promotions to each visitor at every point of interaction.

Behavioural Merchandising – how?

Let’s look at a few of the options Locayta have on offer when it comes to helping you target the correct consumers…

Locayta’s Behavioural Targeting works by marketing to returning users who have previously abandoned your website without making a purchase. Using uniquely developed algorithms developed in house by Locayta, the technology analyses your users’ previous interactions on your site and makes relevant, tailored and highly personalised recommendations to your returning customers. This can involve sending your users direct to the product description of the page they looked at previously before leaving, to make promotional offers or to cross-sell / up-sell alternative products.

What they say?

Behavioural re-targeting enables you to re-engage effectively with your users; generating higher conversion rates, whilst at the same time lowering acquisition costs. For PrezzyboxLocayta has delivered results beyond expectations…

It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

Want More?

Amongst the many services available from LocaytaBehavioural Merchandising comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.