If you’re looking for a quick run-down of the top ten must-know definitions to help you understand how to optimise your eCommerce platform, you’ve come to the right place. Today we’re decoding the jargon surrounding online retail merchandising to help you increase sales and revenue gained from your eCommerce site.

1. Online Merchandising: The strategies involved in selling retail goods and services over the Internet ; merchandising is any practice which contributes to the sale of products to a retail consumer using a software framework, such as Locayta Freestyle Merchandising®, that enhances effective practice.
Interested? See more here >>

2. Guided Navigation: A framework applied to your web-page, displaying the relevant refinement options  available to the user and allowing them to drill-down using those refinement options within your site. Good for enhanced customer experience and sales.
Interested? See more here >>

3. Rules-based Merchandising: The ability to dynamically promote and adjust product positioning on your online retail site, based upon defined options and rules. Locayta Freestyle Merchandising® includes rules-based merchandising and helps many retailers, including boohoo,com, Tesco and Superdry improve their online success.
Interested? See more here >>

4. Conversion Rate Increase:  The increased percentage of on-site visitors who make an online purchase. The various merchandising options on offer from Locayta, all serve to increase coversion rates including Locayta Product recommendations Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Locayta Behavioural Targeting.
Interested? See more here >>

5. Behavioural Merchandising: Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. In an online retail context, examples include using data about where visitors come from, what they search for, what they click on and what they buy; to drive relevant product promotions to each visitor at every point of interaction as possible. This enhances your average order values.
Interested? See more here >>


6. Freestyle Merchandising®:
 Locayta’s merchandising platform frees you from the constraints of your underlying eCommerce system to merchandise products online the same way you would in stores – we call this Freestyle Merchandising.
Interested? See more here >>

7. Search Driven Merchandising: Also known as ‘Searchandising’, Search Driven Merchandising uses what the user has searched for or what has been discovered in the search results, to change the behaviour of the site. This allows for reactive and real-time updates on your site.
Interested? See more here >>

8. Metrics Driven Merchandising : A customised metrics capability to skew product recommendations and search results by rules set by you. For example, you can order the display of products by stock levels, profit margin, newness and popularity to name a few. This means you are really in control of your own sales.
Interested? See more here >>

9. Balance Factor: Balance Factor allows you to control the sequencing of search results and to boost certain products to the top of the search results list based on the metrics that are important to you. The advanced technology allows you to weight certain elements to your own criteria, giving you ultimate control.
Interested? See more here >>

10. Brand Adjacency : Juggling every element of your online merchandising with different service providers can be a task in itself.  Locayta Freestyle Merchandising® is unique in being able to offer everything you need in one place making it the most time effective and economially viable option.Brand adjacency refers to the multi-brand retailer environment where there is often a requirement to manage the deployment of branded products on a retail site – e.g keeping products belonging to one brand together or keeping certain brands apart from each other.
Interested? See more here >>