The online retail space is a virtual minefield when it comes to getting things right, best practices and what to do and what not to do. Today, we’re giving you a taster of a few best practices for online retail, and you can fill out our form below to receive your FREE full guide as well as the details of a Locayta Freestyle Merchandising® demo.
Product Sequencing: In order to maximize the sales obtained through your online platform, best practices include the implementation of a tool which allows you to determine the exact sequencing of products on category and search results pages. Using a unique Balance Factor technology, Locayta enable this in the most advanced, efficient and successful way resulting in increases in sales of up to 19%.
Brand Adjacency: Locayta Freestyle Merchandising® provides a tool which allows multi-brand retailers to manage the product placement of branded items around their website. In order to optimise conversions online, it’s sometimes essential to be strategic when it comes the positioning of brands online within one platform, whether it’s up-selling keeping certain brands together, or keeping certain brands apart.
Behavioural Targeting: This tool allows you to re-engage with the customers who have previously visited your site and failed to convert to sale. By seeing the previous behaviour of users, this functionality is able to direct your customers to the correct places to enhance conversion rates whilst lowering acquisition costs.
Product Recommendations: By providing highly personalised and relevant product recommendations to your users, you are able to unlock a huge potential in terms of revenue generating and up-selling activity. Based upon user behaviour, Locayta is able to generate product recommendations efficiently and successfully leading to significantly increased revenues.
Intelligent Navigation: It’s really important within online retail, that you make finding that perfect product as easy as possible for your customers. The first step is to ensure a well structured, user experience enhancing navigation is in place. Locayta enable this with their dynamically generated framework which, using your data, does just this.
The many services available from Locayta discussed today come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action, find out more on Locayta Freestyle Merchandising® services as a whole, and receive your FREE Best Practices for Online Retail guide, fill in the form below.