As part of our “How to…” blog posts, we’ve been looking at some common key objectives many retailers want to achieve within their eCommerce platform. Previous articles have included, How to…increase your click through rates and How to…build revenue by bringing more traffic to your site, but this week we’ll be looking at how to increase your online reach; a key and instantly profitable way of working smarter, not harder, to target the maximum amount of customers possible. So how do we do it? Read on to find out!

Increasing your online reach

As part of the full Locayta Freestyle Merchandising® service, increasing your online reach is one of Locayta‘s key areas of expertise and there are a number of different packages, software solutions and merchandising options that can help achieve the objectives you’re looking for.

Firstly, what are we talking about here? Increasing your online reach is all about maximising your potential by reaching as wide an audience as possible.

Increasing your online reach – how?

Let’s look at a few of the options Locayta have on offer when it comes to helping you maximise your online reach…

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Locayta’s Behavioural Targeting markets to returning users who have previously abandoned your website without making a purchase. Using uniquely developed algorithms developed by Locayta, the technology analyses previous interactions by your users on your site and makes relevant, tailored and personalised recommendations to your returning customers. This can involve sending your users directly to products they have previously abandoned as well as making promotional offers or to cross-sell / up-sell alternative products. This technology allows you to market to existing customers who have already shown an interest in your site and the products on offer, which makes re-activation and conversion increasingly more likely.

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Locayta Shop Window is an interactive form of display advertising which entices users onto your site. Locayta Shop Window is a click-to-buy shopping widget that can be deployed on third party external sites across the web in a cost efficient and easy manner. This gives the potential to extend your online reach substantially in an economically viable way by channelling third party audiences directly to buy. In essence, it cuts out the middle man by bringing your site and purchasing options directly to additional shoppers by allowing them to browse and search your product catalogue, view product detail pages, add or remove items to their wish list, and add or remove items from their shopping basket, all within the widget. At the point of purchase, users are sent directly to the checkout on your main eCommerce site. The widget offers an innovative, dynamic and appealing way of creating additional sales channels, increase reach and return on investment from your existing display advertising costs.

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Locayta M-Commerce: Within today’s every-changing world, mobile is set to play a huge part within the eCommerce space. With this in mind, Locayta have developed a click to buy iPhone shopping application for you to deploy as a way of extending your reach on a multi-channel basis translating your online presence to pick up on the vastly growing mobile shopping audience. The quick and easy to deploy shopping app stores and indexes the product data independently from, and requiring no changes to, your eCommerce site allowing your users to browse, search, view product pages and add to basket. The technology is designed specifically with convenience in mind and supports the full merchandising features of Locayta Freestyle Merchandising®, including intelligent site search, product recommendations and visual merchandising

Want More?

Amongst the many services available from Locayta, Behavioural Merchandising, Locayta Shop Window and Locayta M-Commerce all come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.