Within the eCommerce sector, it can be easy to read all about new technologies and how they are going to drive your online business forward, but until you actually put them into action, it can be hard to know 100% about the success of implementing, and more importantly investing, in technological solutions to improve the performance of your website. That’s why today, we’re taking a look at a few case studies of Locayta Product Recommendations, how they have worked and are continuing to work for existing clients and how they can work for you too.

Locayta Product Recommendations

Product Recommendations are one of the most important online marketing tools that a retailer can deploy, dramatically improving both conversion rates and average basket order values. As part of the 5-layer model of merchandising from Locayta® , personalised product recommendations feature high up the list as one of the most effective online merchandising techniques out there. The product recommendations are based on collective intelligence on your site to make relevant, personal and constantly updated product recommendations to your users dynamically. User actions on the retail site such as viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on the retail site.

What are the results?

Below is some of the feedback from some of Locayta’s leading clients including boohoo.com, Tesco and Paperchase.

Catherine Turner, ecommerce manager at Boohoo says…

“For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Mark Wakeley, change manager at Tesco Clothing agrees:

“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Adrian Spence is the head of ecommerce at Paperchase. He points out the labour saving benefits of the system…

“Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

For more info…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.